Improve your ability to target better and win more. ISG Momentum® helps you understand and identify the market opportunities most relevant to you and sharpen the value drivers that will resonate most with clients in a sourcing transaction.
It is a portfolio of products and services to help your firm maximize your market opportunities with a structured approach to engage with ISG advisors who are trusted by enterprises.
ISG Contract KnowledgeBase: The most comprehensive global outsourcing contract
database, covering both commercial and public sector contracts. to inform your go-to-market strategies; and strategically align the focus of pursuit teams.
ISG Momentum Reports: Strategic reports for your go-to-market and strategic
planning teams that include the ISG Momentum Sourcing Digest which is an in-depth and granular analysis of sourcing activity in the market, as well as Strategic Perspectives focused on specific industries, service lines, and market drivers.
ISG Buyer Intent Insights: Insights in the context of your specific products and services to prioritize your ABM and sales efforts and identify those enterprises that are in-market.
ISG Awareness Framework: Proprietary and actionable research for advisor engagement and education programs that promote an understanding of your capabilities, build trust, and develop advocacy.
Digital Case Study Research: A case study centric global research program
focused on digital success and transformation including the annual ISG Digital Case Study Awards. Participate to promote your digital expertise to enterprises and ISG advisors.
Advisor Engagement: A wide mix of highly targeted and contextual engagement methods for an advisor relationship program to reach, engage, and influence the community of ISG advisors.
Differentiate to Win: Clearly communicate your differentiation throughout the sales process by applying the ISG Pursuit Optimization and Differentiation methodology. This is supported by a related set of workshops and interventions
to improve your capability for strategic pursuits.
Pursuit Effectiveness Research: Identify areas of strength and weakness from your participation in ISG advised pursuits.
Live and On Demand Learning: Unique solutions to enhance the capability of your field teams in strategic and complex sourcing pursuits. This includes specific modules focused on improving your success rate in ISG advised transactions.
Paul Reynolds leads Momentum, a division of ISG that provides research services to help service providers better target, win and retain business. Paul has 25 years of market research experience with specific expertise in methodology development, data analytics and research process design. Having found many service providers’ Advisor Relations functions to lack appropriate analytics, Paul is working to develop innovative new approaches that allow for data-driven programs based on the unique needs of each client. His approach benefits Advisor Relations, go-to-market functions, sales, strategy, marketing, and market/competitive intelligence teams.
Sunder Sarangan is focused on the success of the provider ecosystem at ISG. He leads various programs and products as part of the leadership team for ISG Research. Additionally, he is responsible for new products that address the specific needs of niche and specialized providers and their market success.
Stanton leads ISG's Index research, helping providers, investors and ISG clients make sense of the global IT services sector. Stanton’s weekly newsletter, the Index Insider, is read by thousands of market stakeholders each week. An ISG Digital Fellow, Stanton has been quoted in Fast Company, Forbes and CIO.com, and has appeared on national cable news.
Alex leads the Primary Research Team where he focuses on study design, panel research, and interview based research for ISG. In addition to leading the Primary Research practice at ISG, Alex also serves as the lead analyst on provider pursuit effectiveness, and helps IT service providers understand how they can improve performance in the competitive process.
Mr. Sashidharan is an Assistant Director and Data Analytics Group Lead at ISG and has over 12 years of experience in Operations, Strategy, Technology Research and Procurement Consulting within IT Services for Banking, and Insurance, Energy, and Manufacturing Verticals. He has expertise in consulting, competitive intelligence and formulating strategies for go to market approach. Mr. Sashidharan is responsible for the ISG Research Data & Analytics Function, ISG FutureSource Provider Qualification (CPQ) process, ISG Momentum Contracts KnowledgeBase, Research Solution Design and Delivery. He plays a critical role in creating, managing and leveraging the core data assets for ISG and our clients. He frequently meets with ISG clients, presents to the senior client stakeholders about the state of IT outsourcing market, future trends, and their performance in ISG led opportunities.
Sagnik is a Research Manager & Principal Analyst in ISG and has more than 11 years of experience
in conducting in depth research and data analysis to identify upcoming industry trends. He is actively
involved in developing thought leadership and opportunity analysis papers on next generation themes
in the global sourcing market focused on the Banking & Financials, Travel & Transportation and
Application Development & Maintenance space. Sagnik has also led multiple location optimization
client engagements covering location selection, cost/talent benchmarking, and identifying talent
hotspots with future skills.
Margot Wall is a Principal Consultant with ISG since 2007, directly responsible for production and development of ISG Provider Services Carrier Deliverables, including Market Trends, Win/Loss Reports and additional ISG Research. With more than 25 years of experience in Telecom, she brings considerable depth and breadth in network technologies and solutions, having represented all facets of both the client and carrier side of the equation.
Amit has close to 14 years of experience in research and strategy across various industries and geographies. He specializes in building research for service providers that help them manage projects to maximize revenue and improve operational efficiency. For Momentum Research, Amit leads the overall delivery of reports, data and workshops and is responsible for the market data and provides meaningful insights and information to clients through secondary and primary research. He focuses on building relationships with various stakeholders, managing and motivating teams and driving various organization-wide initiatives like corporate social responsibility efforts and knowledge-sharing sessions. Amit has led location-assessment studies, market-sizing analyses, go-to-market strategies, insourcing versus outsourcing comparisons, account planning, industry trend analyses and perception studies.
Soutik Mondal is a Manager in ISG Research. He has professional experience of 4 years in Domain Consulting, Presales and Business / IT Research. Educational Qaulification includes MBA (Energy) and B.Tech (CS).