Building True Omnichannel Retail Holds Key to Success
While the world is getting back to business-as-usual, there have been some permanent changes in the retail industry due to changed consumer behavior and expectations.
The global pandemic accelerated e-commerce adoption and saw retailers adapt, in a matter of days, to new sales channels such as buy online pickup in store (BOPIS); curbside pickup; lockers; social commerce; voice commerce; and “buy now, pay later.”
It is estimated that, worldwide, e-commerce sales grew by more than 40 percent in 2021, compared with 2019. By the end of 2023, online retail sales are expected to exceed $6 trillion and contribute to about 21 percent of total worldwide retail sales.